Sport and competition have played a major part in Sam’s life and it has always been a dream of his to create a business that enabled him to share his knowledge and experience with other athletes.

Sam’s coaching methodology is underpinned by the KOTWF pillars of: Challenge, Support, Adventure, Sustainable Growth & Awareness and he understands that the journey to success is different for every athlete.

He possesses an energy and a relaxed persona that enables you to get out of your comfort zone and strive to improve every day, whilst also having fun! Sam challenges his athletes both mentally and physically. He pushes them and demands more from them than perhaps they think possible, but the nature of the support that Sam can deliver to an athlete is second to none - he possesses an unrivalled care and commitment to the cause!

His determined passion and drive to support his athletes on their journey ensures that every single one of his athletes knows that if they demonstrate the same desire to succeed Sam will do whatever it takes to help them achieve their ultimate goal.

Sam loves working in motorsport and enjoys training his drivers for the challenges that come with racing across the world, alongside the considerable amount of variables that are in play when adapting and improving performance within a car. A key target for his racing drivers is for them to get into the car on the first race of the season with no worries or concerns, be it physical or mental - their sole focus is on driving the car as fast as possible and maximising their potential.

Alongside his work with elite racing drivers, Sam also specialises in S&C coaching as well as running full training programmes for amateur endurance athletes. A keen triathlete himself, Sam has trained a range of athletes from first time runners to Iron Man triathletes and ultra-runners. If you’re looking for some help in training for your next goal get in touch!

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